What is Email Marketing?

Email marketing is a tried-and-true way to reach your target audience. It can be a great way to reach out to your customers and promote your business. It can be used to build relationships, keep customers updated on your latest products or services, or even just to say hello.

When done correctly, email marketing can be an excellent way to boost your sales and grow your business. But there’s more to email marketing than just sending out a mass email blast. In order to really get the most out of email marketing, you need to understand how it works and what you can do to make sure your campaigns are successful. But what exactly is email marketing, and how can you do it effectively? Let’s dive in!

Why Email Marketing is Important?

Let’s take a look at some of the benefits of email marketing and why it is important to be a part of your marketing strategy.

1. Email Marketing is Cost-Effective.

One of the main advantages of email marketing is that it is very cost-effective. You can reach a large number of people with your message without spending a lot of money. In fact, you can even set up an email marketing campaign for free if you use a tool like MailChimp or MailerLite.

Email marketing is also very versatile and you can use it to promote sales, special events, or just provide information about your business.

2. Email Marketing is Measurable.

Another benefit of email marketing is that it is very easy to measure the results of your campaigns. Most email marketing platforms will provide detailed reports about how many people opened your email, clicked on the links, and unsubscribed from your list. This data can be very valuable in helping you fine-tune your campaigns and make sure that you are reaching your target audience.

3. Email Marketing Helps Build Relationships.

Finally, email marketing can help you build strong relationships with your customers. When done correctly, email marketing can make your customers feel valued and appreciated. This can lead to repeat business and loyal customers who are more likely to recommend your business to others.

How Email Marketing Works?

Email marketing works by sending out emails to a list of subscribers who have opted in to receive emails from you. In order for someone to be added to your email list, they usually have to provide their email address in exchange for something like a freebie, discount, or early access to a product or service. Once they’re on your list, you can start sending them emails. 

There are a few different types of emails you can send; transactional emails and commercial emails. Transactional emails are triggered by an action the subscriber takes, like making a purchase or updating their account information. Commercial emails are promotional in nature and are meant to sell a product or service. Most email marketing campaigns will fall into the commercial category.

What Makes A Good Email Marketing Campaign?

Now that you know how email marketing works and what kind of emails you can send, let’s talk about what goes into making a good email marketing campaign. 

To start with, you need great content. Your emails should be well-written and informative, without being too long or sales-y. They should also offer value to the reader—something that will make them want to open and read your emails even if they’re feeling busy or inundated with other messages in their inbox. 

Your subject lines are also important. Your subscribers should be able to tell right away what your email is about, and why they should care. Keep your subject lines short, sweet, and to the point so that they’ll grab attention and encourage people to open your emails. You might also want to experiment with using emojis in your subject lines—they can help make your message stand out in a crowded inbox! 

Timing is another important consideration for email marketing campaigns. You don’t want to bombard your subscribers with too many messages, but you also don’t want them to forget about you entirely. A good rule of thumb is to send one commercial email per week (or two if you have a particularly large list), along with the occasional transactional message here and there as needed. You can also experiment with sending more or less frequent messages and seeing how your subscribers respond—just be sure not to get too spammy! 

Which Email Marketing Service is the BEST?

There are a lot of great email marketing services out there, and it can be tough to decide which one is right for you. To help you make a decision, I’ve put together a comparison of the most popular and best email marketing services.

MailChimp

MailChimp is one of the most popular email marketing services on the market. It’s known for its easy-to-use interface and its wide range of features. MailChimp also offers a free plan for small businesses with 500 subscribers and 2,500 emails per month. However, if you have more than that, you’ll need to sign up for one of their paid plans, which starts at $11/month.

Constant Contact

Constant Contact is another widely used email marketing service. It offers a variety of features and templates to choose from, making it a good choice for businesses of all sizes. Constant Contact also has a 60-day free trial. After that, plans start at $9.99/month for up to 500 contacts.

GetResponse 

GetResponse is a good option for businesses that want to automate their email marketing. It offers a wide range of features, including autoresponders and landing pages. GetResponse plans start at $16/month for up to 1,000 subscribers. 

AWeber 

AWeber is a popular choice for small businesses. It offers a wide range of features, including automation and robust reporting tools. Plans start at $20/month for up to 500 subscribers. 

BONUS! Email Marketing Tips & Tricks

Here are a few final tips and tricks for getting the most out of your email marketing campaigns: 

• Use images sparingly—too many images can make your emails seem like they’re trying too hard to sell something, which will turn people off.
• Keep track of your open rates and click-through rates so that you can see what’s working (and what’s not).
• Always include an unsubscribe link so that people who no longer want to receive your messages can opt out easily (and without having to mark your messages as spam).
• Pay attention to the “from” line in your own inbox—would YOU open an email from the sender listed there? If not, consider changing it!
• Get creative with CTAs (Call To Action)—try using phrases like “Get exclusive access now,” “Download this free guide,” or “Check out our latest arrivals.”
• Personalize your emails as much as possible. Subscribers are more likely to engage with an email that feels like it’s been written just for them than one that’s clearly generic. Try using their first name in the subject line or body of the message whenever possible. 

Email marketing can be a great way to improve customer relationships, promote new products or services, increase sales, and more. But it’s important to understand how it works before getting started. There are certain best practices you should follow to ensure success. By following the tips and advice outlined above, you’ll be well on your way to writing killer email campaigns that will help take your business to the next level!

Make sure to check out the 7 Reasons Why Email Marketing Is Effective…And Still The Best!

Are you ready to start reaching out to your potential clients through email marketing? Let me help you! Let’s talk.